Our
innovation

Ein Einhorn tanzt durch eine Landschaft, Magneten ziehen sich an, Vögel fliegen im Hintergrund
Ein Einhorn tanzt durch eine Landschaft, Magneten ziehen sich an, Vögel fliegen im Hintergrund

Our magnetic button

Simply click, put on automatically.

Designed for small hands. Loved by parents.
Our magnetic button is the heartbeat of our jackets. Because we want children to feel independent and strong.

Video abspielen Button
gezeichnete Glühbirne

And it's that easy

No fumbling, no pressure – the magnetic buttons close almost by themselves.

  • Click-and-close with magnet
  • Can even be used one-handed
  • Also super easy for left-handers

Discover now
weißer Hintergrundklecks

Why we love him

Your game changer for daily family chaos.

Nahaufnahme unserer kindgerechten Magnetverschlüsse

Self-efficacy

Promotes independence and autonomy .
Help me to do it myself (according to Maria Montessori).

Fröhliches Kind trägt eine Joni Studio Weste

Child-friendly

From an early age for left- and right-handed people.

Kind bedient Joni Studio Magnetknopf einhändig.

Inclusive

Also suitable for people with motor disabilities .
Can be operated with one hand .

Kind schließt Jacke mit Joni Studio Magnetknopf.

Everyday savior

No stress in everyday life and fun getting dressed.

Kind trägt Joni Studio Wetterhelden Jacke und schließt Magnetknopf.

Sustainable

Durable & washable. Designed in Germany , fairly produced in Europe .

from frustration to motivation

That's why we developed the magnetic button

"My son (then 2): highly motivated. The jacket: rather unruly. So in 2018, I developed the magnetic button together with Fidlock.

Today, he saves thousands of nerves every day.”

Marie, founder & mom

These jackets contain
the magnetic button

Fewer
rotes Kreuz
Mommy, help me!
Dreieck
More
grüner Haken
I can do this!
Dreieck
lächelnde Sonne

Let your child do it themselves.